Page 56 - Green Builder April 2017 Issue
P. 56

Which categories are                                       What are the most significant

                   MOST INFLUENCED by                                         factors that influence

                   green building and                                         your BRAND LOYALTY?
                   sustainability considerations?                             (Choose your top three, in no ranking order.)

                   (Choose your top three, in no ranking order.)
                                                                              Performance       821                       82.1%
                   Roofing               202                 20.2%            Quality           833                       83.3%

                   Structure             250                 25.0%            Price             524                       52.4%

                   Siding                131                 13.1%            Design/Aesthetics   119                     11.9%
                   Insulation            571                 57.1%            Sustainable attributes   191                19.1%

                   HVAC                  357                 35.7%            Advanced/New
                                                                              product features   48                       4.8%
                   Windows               357                 35.7%
                                                                              Warranty          214                       21.4%
                   Home Automation       83                  8.3%
                                                                              Brand reputation   119                      11.9%
                   Appliances            286                 28.6%
                                                                              Dealer/Distributor
                   Faucets               48                  4.8%             recommendation    24                        2.4%

                   Plumbing Fixtures     83                  8.3%             Consumer
                                                                              recommendation/
                   Countertops           12                  1.2%             preference        60                        6.0%

                   Cabinets              36                  3.6%             Corporate

                   Paints and Adhesives   155                15.5%            sustainable       48                        4.8%
                                                                              initiatives
                   Lighting              119                 11.9%

                   Hot water systems     167                 16.7%

                   Decking               60                  6.0%
                                                                                       UTILITY  VALUE            COST
                   Flooring              83                  8.3%
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                                                                                                      V






                                                                                       PERFORMANCE
                                                            CREDIT: ICYNENE





                   54  GREEN BUILDER  Special Awards Issue 2017                                         www.greenbuildermedia.com




          42-56 GB 0417 Readers' Choice.indd   54                                                                               4/12/17   2:26 PM
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