Page 51 - Green Builder March-April 2020 Issue

BRAND INDEX 2020

Solar Components

RANKING

OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
1 SolarEdge 2.5 1 10 3
2 Tesla 2.7 2 12 1
3 Daimler Mercedes-Benz 4.3 3 7 6

4 Delta Electronics 5.3 3 11 8
5 Sonnen 6.1 5 4 9
6 OutBack Power 6.2 5 2 10
7 Tabuchi Electric 6.4 5 1 11
8 Schneider Electric 6.6 8 3 5
9 Enphase 6.9 9 9 2
10 SMA 8.4 11 6 4

Unique is in. After pulling ahead in the 2019 Readers’ Choice survey—largely because of its sophisticated SolarEdge
solar offerings—SolarEdge has seen the market tighten dramatically, with Tesla now only a couple of happy
customers away from grabbing the No. 1 spot. The difference was marketing, which was top-notch for both
but a hair better for Elon Musk’s venture. The rest of the pack remains in pursuit, waiting for a branding
breakthrough, or some stumbling at the top.

Solar
RANKING
OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS

1 Rheem 1.2 1 3 1 Thermal
2 SunEarth 2.3 2 5 2
3 SunMaxx Solar 3.4 3 1 5
4 Steibel Eltron 3.5 4 2 3
5 Apricus 4.6 5 4 4
6 AET Solar 6.0 6 6 6

Greener suns. Rheem and SunEarth continue their battle for dominance in the Solar Thermal
category, with the two trading places from 2019. Among the other categories, little seems to have
changed in terms of brand strength.
Rheem
Changing fortunes. Boise Cascade’s engineered wood business dropped out of the Readers’ Choice top spot it
earned in 2019. In the Structural System category of the Index, Premiere Building Systems, a maker of SIPs, hit all the
right notes. Perhaps alternative structural systems have finally hit their brand stride.

www.greenbuildermedia.com March/April 2020 GREEN BUILDER 49

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