Page 49 - Green Builder March-April 2020 Issue

BRAND INDEX 2020

Smart Home
RANKING
OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
1 Amazon 1.7 1 8 1 Amazon
2 Google 2.3 2 2 3
Samsung Smart
3 3.1 4 1 2
Things
4 Apple 3.6 3 6 4
5 Control4 5.4 5 3 7
6 Honeywell 6.4 7 4 6
7 Leviton 6.6 6 6 8
8 Belkin 6.8 8 5 5

Tech turnaround. Amazon leads the smart home brand pack overall when it comes to Smart Home
Technology, but the interesting detail here is Samsung’s high ranks in both Sentiment and Mentions.
The company is regaining the public’s trust rapidly, following a bumpy release of “Smart Things” a
couple of years ago. They’re poised to lead this sector, if “Things” continue to go well.

Smart Switch
RANKING
RANKING
OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS 1 Samsung 1.4 1 5 1
1 Owens Corning 2.5 2 7 2 2 Lutron 2.3 2 2 3
2 GAF 3.7 4 10 1 3 Leviton 3.5 3 2 5
3 CertainTeed 3.9 3 12 3 4 TP-Link 4.6 6 4 2
4 EcoStar 4.7 1 5 12 5 iDevices 4.9 4 7 6
5 Boral Roofing 6.7 6 1 10 6 Brilliant 5.5 5 1 8
5 Atlas Roofing 6.7 7 3 4 7 Etekcity 6.3 6 6 7

5 DaVinci 6.7 7 7 6 8 WeMo 6.8 8 8 4
8 Custom-Bilt Metals 8.1 9 6 7
No switching here. Samsung, Lutron and Leviton continue to hold the top three slots, as they did in
9 EnviroShake 8.2 5 7 15
last year’s Readers’ Choice, and by a good margin over the rest of the pack. With the exception of
10 TAMKO 9.5 11 14 5
Brilliant, a newcomer to the party, the role of “follow the leader” continues for another year for No. 4
Top side. A tale of two contenders: Last year’s co-titlist, Owens Corning (per Readers’ Choice), and beyond. Samsung
maintained its place as a go-to pick for roofing, but fellow 2019 champion EcoStar slipped a few spots
due to lack of public comment. The same can be said for EnviroShake, last in Mentions but in the top
one-third in public response.

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