Page 44 - Green Builder March-April 2020 Issue

FINAL BRAND INDEX SCORES WERE DETERMINED BY WEIGHTED AVERAGES OF THE FOLLOWING THREE MEASURES:
Survey Data: How our readers ranked each company’s sustainability compared with other companies on our list.
Sentiment: Ranking in terms of how favorably consumers see the company compared with the other companies on our list.
Mentions: Ranking in terms of number of positive mentions compared with how the other companies scored.

RANKING
Decking OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS

1 Trex 1.9 1 10 1

2 CertainTeed EverNew 2.6 2 2 4
3 Cali Bamboo 3.2 2 5 5
4 TimberTech 3.7 4 7 2
5 MoistureShield 6.2 5 8 8
6 Viance 6.4 5 4 10
7 Green Bay Decking 7.5 7 12 7
8 Tamko 8.1 10 3 6

9 Fiberon 8.4 11 9 3
10 TruGrain 9.3 8 8 13
Trex Repeat champion. For the fourth straight year, Trex has clear dominance in the Decking category, ranking
first in survey response and word of mouth. But the longtime category champion may want to up its game
among the public—its Sentiment ranking was not as positive as its competitors. In contrast, Kleer, which
didn’t make our finalist top 10, was the crowd favorite at No. 1 in Sentiment.

Flooring

RANKING

OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
1 Armstrong 2.1 1 6 3
2 Mohawk 2.2 2 4 2
3 Shaw 3.4 4 7 1
4 Cali Bamboo 4.8 3 9 7
5 Crossville Tile 5.8 5 1 9
6 Forbo 5.9 7 2 5

7 Tiles of Italy 7.4 5 11 11
8 Interface 7.6 9 10 4
9 Lauzon 8.2 8 4 10
10 Milliken 8.6 10 2 8

Fine flooring. The top four brands, in similar position to last year, continue to demonstrate a strong
Armstrong reputation for sustainability. All of the brands made last year’s list too, with one exception—
Mullican—which stumbled a bit and was swapped out by Milliken this year.

42 GREEN BUILDER March/April 2020 www.greenbuildermedia.com

39-51 GB 0320 Brand Index.indd 42 4/8/20 5:09 PM