Page 43 - Green Builder March-April 2020 Issue

BRAND INDEX 2020

Cabinet
RANKING

OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
1 IKEA 1.3 1 4 1 and
2 KraftMaid 2.8 2 7 3
Shelving
3 Merillat 3.8 3 8 4

4 American Woodmark Cabinetry 4.2 5 6 2
FORMERLY TIMBERLAKE
5 ACPI 5.2 4 1 9
FORMERLY ADVANTA CABINETS AND ECHELON CABINETRY
6 MasterBrand 5.4 6 3 5

7 Wood-Mode 6.9 7 9 6
8 Wellborn 7.3 8 1 8
9 Columbia Forest Products 8.6 10 5 7
FORMERLY NEIL KELLY
10 Executive Cabinets 9.4 9 10 10
IKEA
Holding firm. Even with our new, more complex data analysis, the same brands emerge as dominant this year. The
same top five from 2019 are the top five in our new Brand Index Survey. That includes IKEA and KraftMaid as the
overall leaders. Everyone in that top five except ACPI could stand to polish their image a bit, but that’s nit-picking.

Countertops
RANKING

OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
1 Corian 2.1 1 6 3
2 Eco by Cosentino 2.2 3 7 1
3 Caesarstone 3.3 2 9 2
4 Cambria 4.6 5 4 4
5 Formica 6.0 6 9 5
6 IceStone 6.8 6 2 10
6 PaperStone 6.8 4 11 11

8 WilsonArt 7.4 8 8 6
9 Vetrazzo 8.2 9 1 9
10 Neolith 8.6 10 2 8
10 Zodiaq 8.6 10 5 7

Counter point. Corian takes the lead this year, but like the second- and third-place winners, they are
not the most “talked about” brands, simply among the most mentioned, and well respected by building
pros. Vetrazzo and Neolith, well down in the finalist lineup, actually turned out to be the public favorites, Corian
pulling them into the top 10 for the first time.

www.greenbuildermedia.com March/April 2020 GREEN BUILDER 41

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