Page 41 - Green Builder March-April 2020 Issue

BRAND INDEX 2020

What do green professionals

perceive as the most sustainable

building products and brands?

This year, we’ve taken a deeper look at brand loyalty. You may be
BY GREEN BUILDER STAFF familiar with our annual Readers’ Choice survey, which has provided

many years of valuable insight on what people like and don’t like

about products in the green construction market. Our rst annual
Green Builder Brand Index o ers an even more-complete picture of
what’s on consumers’ minds.

Results in three distinct categories—our traditional survey data,
public sentiment and market visibility or “mentions”—are averaged

to derive a company’s nal ranking among its peers.
As a result, a few big-name players don’t even make the top ve
within their category, while other, lesser-known companies hit the

brand heights for the rst time. This shows where a company is doing
well, and which improvements could round out category excellence.

See full results of the Green Builder Brand Index at

www.greenbuildermedia.com//2020-readers-choice-and-brand-index.

FINAL BRAND INDEX SCORES WERE DETERMINED BY WEIGHTED AVERAGES OF THE FOLLOWING THREE MEASURES:
KEY: Survey Data: How our readers ranked each company’s sustainability compared with other companies on our list.
Sentiment: Ranking in terms of how favorably consumers see the company compared with the other companies on our list.
Mentions: Ranking in terms of number of positive mentions compared with how the other companies scored.

NOTES: If a number appears to be missing (or two brands get a “7” score, for instance), it’s because two of the top 10 brands tied.
In some categories, we collected data for more than 10 brands. Only the top 10 overall scores are listed for each product category.

www.greenbuildermedia.com March/April 2020 GREEN BUILDER 39

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