Page 42 - Green Builder March-April 2020 Issue

FINAL BRAND INDEX SCORES WERE DETERMINED BY WEIGHTED AVERAGES OF THE FOLLOWING THREE MEASURES:
Survey Data: How our readers ranked each company’s sustainability compared with other companies on our list.
Sentiment: Ranking in terms of how favorably consumers see the company compared with the other companies on our list.
Mentions: Ranking in terms of number of positive mentions compared with how the other companies scored.

RANKING
RANKING
OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
Appliances OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS 1 IKEA 1.3 1 4 1
1 Bosch 1.5 2 1 6
2 KraftMaid 2.8 2 7 3
2 GE 2.5 3 3 2
Bosch 3 Merillat 3.8 3 8 4
3 LG 3.6 4 3 3
4 American Woodmark Cabinetry 4.2 5 6 2
4 Whirlpool 3.7 1 9 4 FORMERLY TIMBERLAKE
5 Electrolux 5.8 6 5 7 5 ACPI 5.2 4 1 9
FORMERLY ADVANTA CABINETS AND ECHELON CABINETRY
6 Viking 6.6 7 5 9
6 MasterBrand 5.4 6 3 5
7 SubZero/Wolf 6.8 9 1 11
7 Wood-Mode 6.9 7 9 6
7 Samsung 6.8 5 11 5
8 Wellborn 7.3 8 1 8
9 Miele 8.0 7 10 8
9 Columbia Forest Products 8.6 10 5 7
10 Dacor 9.4 10 8 10 FORMERLY NEIL KELLY
10 Executive Cabinets 9.4 9 10 10
Happy times. Brand recognition and loyalty continue to be huge factors in the Appliance category.
That was certainly the case with Bosch, which rode rocket-level rankings for Survey Data and
Public Sentiment straight to the top. Last year’s No. 1, GE, received very favorable marks all around.
Samsung, meanwhile—last year’s No. 3—lost ground in the sentiment arena, according to our results.

Building RANKING

Wrap OVERALL RANK Huber “Zip System” INDEX AVG SURVEY DATA SENTIMENT MENTIONS
COMPANY
1
4.0
3
5
7
2 Owens Corning “PinkWrap” 4.1 2 2 9
Huber
3 DuPont Tyvek “HomeWrap” 4.3 1 4 11
4 Dow “Weathermate” 4.4 4 5 5
5 GP “Forcefield” 6.0 8 9 1
6 Fortifiber “WeatherSmart” 6.9 4 9 12
7 CertainTeed 7.0 8 1 7
8 Kingspan FORMERLY PACTIV 7.5 10 3 4
9 Benjamin Obdyke “HydroGap” 7.8 11 9 1
10 Typar “HouseWrap” 8.0 7 8 10

Wrapped up. Solid responses in all three categories gave Huber Engineered Woods the top spot this year, although
Counter point. Corian takes the lead this year, but like the second- and third-place winners, they are
not by much. The overall top four in the brand survey were the ones survey takers identified with the most. But
not the most “talked about” brands, simply among the most mentioned, and well respected by building
some, especially last year’s No. 1, DuPont Tyvek—with a lead at least four times that of any other competitors—
pros. Vetrazzo and Neolith, well down in the finalist lineup, actually turned out to be the public favorites,
need to make a stronger impression on the public.
pulling them into the top 10 for the first time.

40 GREEN BUILDER March/April 2020 www.greenbuildermedia.com

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