Page 45 - Green Builder March-April 2020 Issue

BRAND INDEX 2020

Hot Water
RANKING RANKING
OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS System
1 Trex 1.9 1 10 1 1 Rheem 1.6 1 7 1

2 CertainTeed EverNew 2.6 2 2 4 2 Bosch 2.9 2 8 3
3 Cali Bamboo 3.2 2 5 5 3 A.O. Smith 3.6 4 6 2
4 TimberTech 3.7 4 7 2 4 Rinnai 3.7 3 4 5
Rheem
5 MoistureShield 6.2 5 8 8 5 Bradford White 4.5 5 3 4
6 Viance 6.4 5 4 10 6 Navien 6.3 6 9 6
7 Green Bay Decking 7.5 7 12 7 7 Takagi 6.5 7 2 7
8 Tamko 8.1 10 3 6 8 Stiebel Eltron 7.1 7 5 8

9 Fiberon 8.4 11 9 3 9 Noritz 8.2 9 1 9
10 TruGrain 9.3 8 8 13
Full steam ahead. Rheem and Bosch continue to duke it out for supremacy in Hot Water Systems,
Repeat champion. For the fourth straight year, Trex has clear dominance in the Decking category, ranking with the two swapping spots at the top for the third straight year. Rheem’s taken a substantial lead,
first in survey response and word of mouth. But the longtime category champion may want to up its game however, when it comes what people think of and how they talk about the brand. Noritz has very
among the public—its Sentiment ranking was not as positive as its competitors. In contrast, Kleer, which strong positive public sentiment, but the company needs to make its case to building professionals,
didn’t make our finalist top 10, was the crowd favorite at No. 1 in Sentiment. and up its online presence.

RANKING
HVAC
OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
1 Trane 2.7 1 9 4
2 Carrier 3.5 3 11 2
3 Lennox 3.5 2 8 5
4 Mitsubishi Electric 5.0 6 5 3
5 Rheem 6.0 5 9 7
6 Bosch 6.7 4 13 10
7 ClimateMaster 7.1 6 2 11

8 LG 7.7 8 5 8
8 York 7.7 10 14 1 Trane
10 Daikin (and Goodman) 8.3 9 11 6

Cooling off. The usual leaders in this category were in the top 10 again, thanks to strong survey responses
from building pros, but many are not leading the popularity curve with the public. Bosch, in particular, took a
hit, falling out of the top three. Strong positive public opinion isn’t everything, of course. The crowd favorite,
Weil McLain (not shown, but No. 1 in the Sentiment category), finished near the bottom of the survey overall.

www.greenbuildermedia.com March/April 2020 GREEN BUILDER 43

39-51 GB 0320 Brand Index.indd 43 4/8/20 5:09 PM