Page 53 - Green Builder March-April 2020 Issue

BRAND INDEX 2020

Windows
RANKING

OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS and Doors
1 Andersen 2.9 1 14 3
2 Pella 3.6 2 18 2
3 Milgard 4.3 6 4 1
4 Therma-Tru 4.5 3 6 7
5 Jeld-Wen 4.7 3 11 6
6 Marvin 7.0 7 13 5

7 Masonite 7.7 10 5 4
8 Weather Shield 8.5 5 16 13
9 Kolbe 9.4 8 10 12
10 Euroline Windows 10 8 1 17

Pros vs End Users. For list leaders Andersen and Pella, building pros and customers seem to see the
brands through very different lenses. Why does the public have so little positive to say about either
Andersen
brand? Are they simply so familiar that they don’t need to discuss quality? We’d have to dig through
the data more to know for sure—more than this overview allows. On the other hand, there’s Euroline
Windows, which is little-known among building pros, but is well thought of by the public.

Work Vehicle
RANKING

OVERALL RANK COMPANY INDEX AVG SURVEY DATA SENTIMENT MENTIONS
1 Ford 2.1 2 6 1
2 Toyota 2.2 1 1 5 Ford
3 Chevy 2.9 3 5 2
4 Nissan 4.3 4 1 6
5 Mercedes-Benz 5.2 6 7 3
5 Dodge RAM 5.2 5 1 7
7 GMC 5.8 7 4 4

Domestic interest. When all three scores are weighted in the Index, Ford ends Toyota’s two-year run
atop the Work Vehicle category, compared with last year’s Readers’ Choice survey. One brand that
could learn from this data is GMC. The company has lackluster support from building pros and isn’t
getting the kind of online traction that could make up for that brand weakness.

www.greenbuildermedia.com March/April 2020 GREEN BUILDER 51

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