Page 41 - Expert Issue 2015 (2)

Photo courtesy of Kapreeza
Kapreeza...A Thing of Beauty

For decades now, the average American woman has considered bras and
panties as just underwear – functional and utilitarian garments that are
hidden and forgotten as soon as another layer goes on over them. In 2015 a
growing number of women are quickly discovering the magic and excite-
ment of high-quality lingerie, adding enhanced comfort and style.
Kapreeza Lingerie & Swimwear Specialty Shop, a beautifully quaint and
amazing lingerie salon on Kettner Boulevard, located in Little Italy, embraces
the opportunity for women to transform their traditional underwear into
a perfect harmony of both day and night lingerie; providing garments to
inspire work or leisure time while also selecting magnificent and dramatic
lingerie for evening wear or a very special occasion or major dress up event.

“Having grown up in Europe I was accustomed to having beautiful and well-
made products available to women of all ages, sizes, and incomes, and was
so deeply dissatisfied and disappointed with the overall quality, fit, selection
and imagination of lingerie available for women in San Diego,” states Renata
Carlseen, owner.
Allowing her frustration to spawn her entrepreneurial spirit, Renata opened
Kapreeza five years ago, establishing a following based on her “hi-touch”
commitment to comfort, proper fit and superior quality; supported by her
unparalleled personalized customer service.

Renata ensures her customers will have a truly personalized experience,
uplifting their self-esteem, pride and beauty.
“We allow women a way to adorn Lingerie, both beautifully and expressively
at all times. Lingerie is a reflection of a woman’s sense of style and sensual-
ity, even when other demands prevent them from showing it underneath
their outer garments,” stated Renata.
Only Kapreeza provides selections entirely from Europe; many one of a kind
created by designers who have been crafting these for many generations.
Renata is of European dissent, and has spent much time as a designer of
women’s Lingerie. San Diego
When a customer enters Kapreeza, having taken notice of the vibrant eye- Woman
catching window display street-side, they will be treated to a unique variety
of captivating designs, in an array of colors, style and fabrics - all unique
and truly very chic.
Inside the store, Kapreeza provides impactful designs for her customers. 41
Renata hand selects each garment personally and carries seventy-five differ-
ent sizes, reinforcing a perfect fit will always be an essential component of
the lingerie experience.

“The majority of bras sold in the US are made using stamped or molded
cups and other cheap mass-producing processes that create poorly-fitting
products that don’t provide lift and fall apart quickly. Each piece of lingerie
that we carry is 100% hand-sewn from European fabric, which ensures the
best possible fit and durability.
“Where other lingerie options tend to fade in color, become loose, stretched
out or fall apart in just months, our lingerie lasts much longer, retaining
proper fit and color for years - with proper care. Creating a lifestyle moving
away from always replacing cheap, disposable garments and buying high-
quality lingerie that will last much longer, give customers comfort and en-
joyment in life; better use of money, time and the environment,” said Renata.
Due to the nature of her lingerie, each piece is distinctly unique, offering
specialized exclusive choices. Renata’s philosophy is one that fuses beauty
and expressiveness with comfort for daily lifestyles. She totally understands
every woman is different; therefore Renata emphasizes her in-store private
personal changing areas, assisting her customers with finding a perfect fit,
while enjoying a complete sense of coziness and relaxation to make the en-
tire experience even more enjoyable. Renata wants her customers to leave
wonderfully surprised with a newfound sense of confidence, beauty and
day and nighttime lingerie, or are searching for a special gift, visit Kapreeza
self-esteem, regarding how truly elegant they feel!
If you wish to begin adorning yourself with beautiful and striking
Kapreeza in Little Italy at 1772 Kettner Boulevard. To find more
information or schedule a personal appointment with Renata, call
Kapreeza at (619) 702-6355 or visit online at Kapreeza.com.