Page 25 - Demo
P. 25


                                    That may sound reasonable. But without going deeper, which WKH%u0003GDVKERDUG%u0003HPSRZHUV%u0003\\RX%u0003WR%u0003GR%u000f%u0003\\RX%u0003PD\\%u0003QRW%u0003UHDOL]H%u0003WKH%u0003PRUH%u0003FRVWO\\%u0003FDPSDLJQ%u0003EURXJKW%u0003IDU%u0003PRUH%u0003FRPSOHWHG%u0003VDOHV%u0003DQG%u0003D%u0003EHWWHU%u000352,%u0003WKDQ%u0003WKH%u0003OHVV%u0003H[SHQVLYH%u0003DGV%u0003WKDW%u0003PD\\%u0003KDYH%u0003JHQHUDWHG%u0003PRUH%u0003FOLFNV%u0003%u00b1%u0003EXW%u0003IDU%u0003IHZHU%u0003VDOHV%u0011In this scenario, cost-cutting would have you running more of the less expensive ads and bragging about the clicks -- but selling far less and torpedoing your ROI. Of course, that would be a mistake. But without ALL the data, you would never know. The dashboard gives you the objective data you need to make THE RIGHT DECISIONS to minimize costs and maximize results. 7KH%u0003IDFWV%u0003\\RX%u0003QHHG%u0003DUH%u0003LQ%u0003WKH%u0003GDWD%u0011%u0003Should I spend more on this ad campaign, or more on that one. 
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