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54 NO B.S. Direct MarketingSECTION 1 / FOUNDATIONtalk about tracking response. This means collecting as much information as you can, which is useful in determining what advertising, marketing, and promotion is working and what LVQ%u00b7W%u000f%u0003 ZKDW%u0003 WKHPHV%u0003 UHVRQDWH%u0003 ZLWK%u0003 \\RXU%u0003 FXVWRPHUV%u0003 DQG%u0003 ZKLFK%u0003GRQ%u00b7W%u000f%u0003ZKLFK%u0003R%u037fHU%u0003LV%u0003SXOOLQJ%u0003DQG%u0003ZKLFK%u0003LVQ%u00b7W%u0011%u0003$GPLWWHGO\\%u000f%u0003WKLV%u0003FDQ%u0003EH%u0003D%u0003ELW%u0003WULFN\\%u0011%u0003)RU%u0003H[DPSOH%u000f%u0003$G%u0003%u0006%u0014%u0003PD\\%u0003SXOO%u0003LQ%u0003QHZ%u0003FXVWRPHUV%u0003DW%u0003%u0007%u0014%u0015%u0016%u0003LQ%u0003FRVW%u0003DQG%u0003$G%u0003%u0006%u0015%u0003DW%u0003%u0007%u0015%u0014%u0013%u000f%u0003VR%u0003\\RX%u0003PLJKW%u0003GHFLGH%u0003$G%u0003%u0006%u0014%u0003LVWKH%u0003ZLQQHU%u0011%u0003%XW%u0003WKH%u0003DYHUDJH%u0003%u00c0UVW%u0003VL[%u0010PRQWKV%u00b7%u0003SXUFKDVH%u0003DFWLYLW\\%u0003RI%u0003 WKRVH%u0003FRPLQJ%u0003 IURP%u0003$G%u0003%u0006%u0015%u0003LV%u0003 %u0007%u0016fl%u0013%u0011%u0013%u0013ff%u0003 WKH%u0003 DYHUDJH%u0003 IURP%u0003$G%u0003%u0006%u0014%u0003RQO\\%u0003 %u0007%u0014ffifl%u0011%u0013%u0013%u0011%u00031RZ%u000f%u0003ZKLFK%u0003LV%u0003PRUH%u0003SURGXFWLYH\SHUFHQW%u0003 RI%u0003 WKRVH%u0003 IURP%u0003$G%u0003 %u0006%u0015%u0003PD\\%u0003 UHIHU%u0003 RWKHUV%u000f%u0003ZKLOH%u0003 RQO\\%u0003 %u0014%u0013%u0003SHUFHQW%u0003RI%u0003WKRVH%u0003IURP%u0003$G%u0003%u0006%u0014%u0003UHIHU%u0011%u00031RZ%u000f%u0003ZKLFK%u0003DG%u0003LV%u0003EHWWHU\'R%u0003QRW%u0003GDUH%u0003VKUXJ%u0003WKLV%u0003R%u037f%u0003DV%u0003WRR%u0003FRPSOLFDWHG%u0011%u00037KLQN%u0011%u00036HW%u0003XS%u0003systems to capture the data you need and set aside time for the DQDO\\VLV%u0011%u0003,I%u0003LW%u00b7V%u0003SDLQIXO%u0003DQG%u0003FRQIXVLQJ%u0003DW%u0003%u00c0UVW%u000f%u0003WKH%u0003IRJ%u0003ZLOO%u0003FOHDU%u000f%u0003WKH%u0003GL%u0380FXOW\\%u0003ZLOO%u0003DEDWH%u0011%u0003