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58 NO B.S. Direct MarketingSECTION 1 / FOUNDATIONRule #5 Only No-Cost Brand-BuildingI am not opposed to brand-building, nor would I argue against WKH%u0003LQ%u00c1XHQFH%u000f%u0003SRZHU%u000f%u0003DQG%u0003YDOXH%u0003RI%u0003EUDQG%u0011%u00034XLWH%u0003D%u0003 IHZ%u0003RI%u0003RXU%u0003Magnetic Marketing members have built powerful mainstream and niche brands, including Pro-Activ%u00ae and HealthSource %u000bFKLURSUDFWLF%u0003 FOLQLFV%u0003 QDWLRQZLGH%u000c%u000f%u0003 DQG%u0003 QLFKH%u0003 EUDQGV%u0003 IDPRXV%u0003LQ%u0003 WKHLU%u0003 UHVSHFWLYH%u0003 LQGXVWULHV%u0003 DQG%u0003 %u00c0HOGV%u0003 OLNH%u0003 WKH%u0003 6FKHGXOLQJ%u0003,QVWLWXWH%u0003 %u000bLQ%u0003 WKH%u0003 GHQWDO%u0003 SURIHVVLRQ%u000c%u000f%u0003 $PHULFDQ%u0003 *XQVPLWKLQJ%u0003,QVWLWXWH%u0003%u000bZLWK%u0003JXQ%u0003KREE\\LVWV%u000c%u000f%u00032[ERZ%u0003$GYLVRUV%u0003%u0012%u00037HG%u00032DNOH\\%u0003(investment services for sellers of companies of $20 million DQG%u0003XS%u000c%u000f%u0003DQG%u0003PDQ\\%u0003PRUH%u0011%u0003But none of them have bought their brand recognition in the traditional way.0\\%u0003&ROXPELD%u00030XVLF%u0003$FDGHP\\%u0003KDV%u0003SRZHUIXO%u0003EUDQG%u0003LGHQWLW\\%u0003LQ%u0003WKH%u0003&ROXPELD%u000f%u00036RXWK%u0003&DUROLQD%u000f%u0003PDUNHW%u0011%u0003,%u0003ZRUN%u0003DW%u0003JHWWLQJ%u0003D%u0003ORW%u0003RI%u0003HDUQHG%u0003%u000bIUHH%u000c%u0003SXEOLFLW\\%u0003IRU%u0003WKH%u0003VFKRROV%u000f%u0003ZH%u0003GR%u0003D%u0003ORW%u0003RI%u0003EUDQGHG%u0003'LUHFW%u00105HVSRQVH%u0003 $GYHUWLVLQJ%u000f%u0003 DQG%u0003 D%u0003 KXJH%u0003 DPRXQW%u0003 RI%u0003 GLUHFW%u0010mail to area parents. Because trips and events for students, giving them opportunities to perform at the Elvis mansion and WKHDWHU%u0003LQ%u00030HPSKLV%u000f%u0003&DUQHJLH%u0003+DOO%u0003LQ%u00031HZ%u0003