Page 13 - AAG076_NFS Recruiting Value Proposition Booklet

7. MARKETING 8.

Dominant national brand with robust suite of PRODUCT
marketing tools, resources, and collateral SUITE OF
LENDING
On-demand marketing materials, print or email to
client or business partners in minutes SOLUTIONS

Dedicated Marketing Support to help create
customized materials: ads, flyers, signs, and more

Salesforce Lightning to help you better target and Fixed & ARM Home
engage with your business partners and consumers
Equity Conversion
Mortgage

Social Media Tools & Strategy
Personal, branded webpage Extensive social media library
with the ability to capture self- of approved content and Proprietary Jumbo
sourced leads graphics helping you easily Reverse Mortgage up
stay top-of-mind, enhance your to $3 Mill.
SocialSurvey links to your online presence, and increase
personal social media platforms engagement
and allows you to power your
online brand reputation with CoVideo gives you the power to
customer surveys that boast create personal, engaging and Fixed & ARM
industry-leading completion high-impact videos to be shared Conventional
rates across multiple channels
Mortgages

Marketing on Your Behalf Marketing Suite

Targeted, automated business partner and Allows you to order compliant materials FHA and VA Home
consumer email drip campaigns sent on your from the comfort of your home office to be Loans (includes VA
behalf, from your email address and with your delivered right to your door Jumbo)
contact information, by our marketing team
Optimize your cross-channel marketing by
Powerful monthly partner newsletters sent delivering content and messages that matter
from your email address with your contact in multiple formats
information to help you stay connected with
your partners and keep them informed on the Company-paid monthly allowance provided First Mortgage Jumbo
latest industry updates
Easy-order bundles to help you make a splash up to $3 Mill.
Helps your relationship stay top-of-mind for each audience you are targeting
Digital Asset Management system allows you
to customize and download collateral to send
electronically, print from home, or send to
your local printer HomeReady Fannie
Mae Mortgage

Legal & Compliance PR Training for Local Opportunities
Residential Services Sell
Dedicated, in-house legal and compliance Radio and Publications
teams keep you compliant or Buy a Home