Page 6 - Property Management

PROMOTING YOUR

PROPERTY

The longer a property is vacant, the more money an 2. Office promotions: Your property is added to our
investor loses. So, when your current tenants give rental list and to our window displays, which always
written notice that they intend to terminate their rental catch the eye of passers-by and people looking for
agreement, your Portfolio Manager will initiate the local rental properties.
following six step marketing plan.
3. Road signage: With the owner’s agreement, we can
place a ‘For Lease’ sign outside the property where
F O UR STEP MARKETING PLAN it will easily be seen by traffic and pedestrians.
1. Online promotions: Photographs and a detailed 4. Email marketing: Your Portfolio Manager will email
description of your property are compiled and a description of your vacant property to all the
advertised online at three of the most popular real major relocation agencies in Australia, on a weekly
estate rental sites: domain.com.au, basis.
realestate.com.au and century21.com.au, as well
as on many more industry portals. These online The growth in the online rental market is huge with
platforms can be monitored daily and the number more than 2 million Australians searching online
of daily visits can be accessed, ensuring that your for the right property every month. In fact, online
advertisement is continually optimised for the promotions for rental properties are one of our most
best results.
successful strategies to date.