Page 15 - dummybook (1)

CHAPTER 4

BUSINESS STRATEGY

A. Quality Will Production

For every perfume product that we create, 80% of it is made from fresh fruit extracts so that the
fragrance is maintained and the rest is formulated by a professional perfumer with a European

chemistry graduate who understands and understands very well about compounds to produce a good
fragrance. Meanwhile, for bodycare production, our company uses 45% fruit extract and the rest is

well arranged according to the purpose of bodycare. Our company also uses organic fruits.

In our company, we also have an SOP or Company Operating Standards led by a Quality Control

manager so that if defects are found in production, from checking the contents of the perfume to the
body of the perfume, such as there are no printing mistakes in the writing. However, if there is a

defect, we will distribute the product to PT. Central Indonesia

Our company usually produces about one hundred pieces each month for each product. The

determination of this amount was determined because it adjusted our company partners, namely the
supplier of fruit gardens, which we would later produce extracts or extracts for various kinds of PT.

Central Indonesia. On average, the most we produce a month is only 300 pcs. It is only during big

days, such as Eid and Christmas.

B. Target Market

At the beginning of the manufacture of perfume products, we targeted 16-24 year olds, but it turned
out that as time went on our products were increasingly recognized by the public. We get the age

range that usually buy our products. We get this range from some of our loyal customers via google

form. Following are the age ranges for several products of PT. Central Indonesia