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CHAPTER 3
SWOT ANALYSIS

SWOT stands for Strengths (strengths), Weaknesses (weaknesses), Opportunities (opportunities),

and Threats (threats). The SWOT analysis organizes your main strengths, weaknesses, opportunities

and threats into an organized list usually presented in a simple grid bar.

Strengths (strengths) and Weaknesses (weaknesses) are internal to your company. things you can
control and can change. Examples include who is on your team, your patents and intellectual

property, and your location. Opportunities (opportunities) and Threats (threats) are external things
that affect the business or things that happen outside your company in the larger market. You can

take advantage of opportunities and protect against threats, but you cannot change them.

(Strength)

Strengths are the internal and positive points of your company. These are things that are
within your control. In our company

 Our company's production site is located in the city center, namely Jakarta and Karawang.

 Our products use quality fruits so that the aroma is always maintained and consistent

 Every year our company conducts an evaluation with a meeting chaired by the board of
directors with each section leader of the company. This meeting aims to re-select the
existing human resources in the company

 Recruiting reliable and competent human resources in the company division or division

 Our company always improves the quality of every product we make. For example, if there
are complaints about our products, we will immediately evaluate them with the production
team.