Page 9 - dummybook (1)

CHAPTER 2

DISCUSSION

A. PT. Central Indonesia
PT. Century is a company engaged in the fragrance business or bodycare products, but at PT.

Central Indonesia initially created a perfume which, unexpectedly, was easily accepted by young
people. Our perfumes are deliberately given the names of cities in Indonesia. Each of our perfumes

smells the same as every city in Indonesia, they both have a different impression.

 Perfume

PT Central Indonesia has five types of perfume, namely Jakarta Parfume, Malang
Parfume, Surabaya Parfume, Jogja Parfume, and Bandung Parfume. We deliberately

gave the name of the perfume with the name of a city in Indonesia because the
impression you get after using this perfume is the same as the impression when you

visit a city that is in front of the name of this perfume. In Jakarta Perfume, this aroma

gives a slightly strong fragrance, a mixture of chocolate and apple which gives a
luxurious impression when wearing it. Then in Jogjakarta Perfume, this aroma gives

a soft and sweet fragrance, this fragrance comes from strawberries. Then at Surabaya
Perfume, this aroma gives a fresh and slightly strong fragrance that is typical of an

orange. And finally, Bandung Parfume leaves a fresh and sweet impression, this

perfume is obtained from the soft aroma of guava fruit. Our company deliberately
makes all perfume from fragrant fruits.

• Price
Size 30ml Rp. 35,000

Size 65ml Rp. 65,000
At the beginning of the month at some official shops, we give a 10% discount

• Target Market

16-24 Years