Page 6 - dummybook (1)

CHAPTER I

INTRODUCTION

A. Profile Company

Perfume is a mixture of essential oils and aroma compounds, fixatives, and solvents that are used to

give a fragrant smell to the human body, object, or room. Perfume also has the function of
enhancing the mood with pleasant aromas. Especially for the younger generation, perfume is one of

the important things that must be in the bag. When the day is getting tiring, wearing perfume is the

best solution so that the body continues to be fresh and there is no musty sensation. The smell of
perfume also varies and continues to follow the tastes of many people, ranging from sweet, fresh

but tending sour scents, soft scents, and many other scents.

Finally, after seeing social conditions like that, we decided to create a perfume product with a

fragrance that comes from fruit. We choose fruits because their natural resources are so abundant
that they can produce quality products but not too expensive. Apart from perfume, PT. Central

Indonesia also creates body treatments such as lotion, bodyscrub, moisturizer, and others.

PT. Central Indonesia is a company engaged in the goods sector. PT Central Indonesia was founded

on June 15, 2015, and is now almost five years old. The company has several production sites, in
Jakarta, Karawang and BSD. In addition, we have five stores in Jakarta, Malang, Jogjakarta,

Bandung and Bogor. We created this shop to sell our personal care products.

PT. Central Indonesia sells goods such as bodycare or products related to body health, such as body
scrubs, handbody, and perfume. Our company is very well known for its perfume segmentation,

where the rate we get is 95% of our buyers are 16-24 years old.