Page 8 - dummybook (1)
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D. Purpose
As a solution for all people to get good quality perfume and body care but at an economical price.
Educate many people about the function of maintaining and caring for the skin so that it is properly
nourished.
E. Problem
How can we make our products more widely known to the public?
What is a suitable strategy considering that many bodycare products have started to be on
the market?
How to create a good brand image so that our products will be remembered by the public?
How to increase the target market so that the age range of our buyers is even, not only at the
age of 16-24 years, considering that our bodycare products can be used at all ages, from 12-
50 years.
Why are there only five official shops in some cities?