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PREFACE

Perfume is a mixture of essential oils and aroma compounds, fixatives, and solvents that are

used to give a fragrant smell to the human body, object, or room. Perfume also has the function of

enhancing the mood with pleasant aromas. Especially for the younger generation, perfume is one of
the important things that must be in the bag. When the day is getting tiring, wearing perfume is the

best solution so that the body continues to be fresh and there is no musty sensation. The smell of
perfume also varies and continues to follow the tastes of many people, ranging from sweet, fresh

but tending sour scents, soft scents, and many other scents.

This book is a history of the establishment of the company PT Central Indonesia which has

experienced ups and downs. Along the way, our company created several products such as perfumes
and other treatments. In addition, this book is very suitable for entrepreneurs who want to expand

their business. We explain in detail from the production point of view to the ways of marketing

strategies. Hopefully this book can be useful for many people out there. Thank you.

Jakarta, 01 November 2020

Writer