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TABLE OF CONTENTS
PREFACE ........................................................................................................................................
TABLE OF CONTENTS ................................................................................................................
BACKGROUND ..............................................................................................................................
CHAPTER 1 INTRODUCTION ...................................................................................................
A. PROFILECOMPANY ..................................................................................................................
B. VISION AND MISSIION OF THE COMPANY .........................................................................
C. COMPANY LOGO AND PHILOSOPHY ...................................................................................
D. PURPLEE .....................................................................................................................................
E. PROBLEM. ...................................................................................................................................
CHAPTER 2 DISCUSSION ...........................................................................................................
A. PT. CENTRAL INDONESIA .......................................................................................................
B. EARLY ESTABLISHMENT OF PT. CENTRAL INDONESIA .................................................
C. TARGET MARKET OF PT. CENTRAL INDONESIA ...............................................................
D. FIRST PRODUCT LAUNCH ......................................................................................................
E. PRODUCTION PROCESS ..........................................................................................................
F. LOCATION ...................................................................................................................................
G. PRICELIST ...................................................................................................................................
CHAPTER 3 SWOT ANALYSIS ...................................................................................................
CHAPTER 4 BUSINESS STRATEGY .........................................................................................
A. TARGET MARKET .....................................................................................................................
B. QUALITY WILL PRODUCTION ...............................................................................................
C. PERFUME ....................................................................................................................................
D. MARKET STRATEGY ................................................................................................................
E. PRODUCT DESIGN ....................................................................................................................
CHAPTER 5 MANAGEMENT STRUCTURE............................................................................
CHAPTER 6 CLOSING .................................................................................................................
A. CURICCCULUM VITAE ............................................................................................................
B. REFERENCE ...............................................................................................................................
