Page 16 - dummybook (1)
P. 16

C. Perfume

            Jakarta Parfume: 20-35 years
            Jogjakarta Parfume: 15-25 years old

            Surabaya Parfume: 17-30 years old

            Bandung Parfume: 22- 37 years



            • Bodycare (lotion, body scrub)

            Lotion:
            Strawberry variant: 15-25 years

            Chocolate variant: 25-37 years

            Citrus Variants: 20-30 years
            Apple variant: 17-22 years


            Bodyscrub:

            Strawberry variant: 19-25 years
            Chocolate variant: 25-37 years

            Citrus Variants: 20-30 years

            Apple variant: 19-22 years




            D. MARKETING STRATEGY
                • Hold a stand at the Pensi Event at the Jabodetabek High School


            At the beginning of the company's formation, we often attended booths when several high schools

            in Jabodetabek were conducting Art Performances and Concerts, aiming to raise our brand among
            the millennial generation. At the booth we also often hold several quizzes that give prizes for our

            product perfume, from the quiz nearly thirty people get perfume prizes. Apart from that, we sell

            some of our products at a 50% discount.


                • Conduct evaluations and surveys every month and provide discounts of 10%s
            Every  month  we  always  conduct  evaluations and  surveys about  all  of  our  products,  evaluate by

            sharing a google form link with our followers on Instagram every month. After getting suggestions
            and input, we will follow up to the target team. And for all of our followers who have filled in the

            survey link, we will give a 10% discount for future purchases.
   11   12   13   14   15   16   17   18   19   20