Page 16 - dummybook (1)
P. 16
C. Perfume
Jakarta Parfume: 20-35 years
Jogjakarta Parfume: 15-25 years old
Surabaya Parfume: 17-30 years old
Bandung Parfume: 22- 37 years
• Bodycare (lotion, body scrub)
Lotion:
Strawberry variant: 15-25 years
Chocolate variant: 25-37 years
Citrus Variants: 20-30 years
Apple variant: 17-22 years
Bodyscrub:
Strawberry variant: 19-25 years
Chocolate variant: 25-37 years
Citrus Variants: 20-30 years
Apple variant: 19-22 years
D. MARKETING STRATEGY
• Hold a stand at the Pensi Event at the Jabodetabek High School
At the beginning of the company's formation, we often attended booths when several high schools
in Jabodetabek were conducting Art Performances and Concerts, aiming to raise our brand among
the millennial generation. At the booth we also often hold several quizzes that give prizes for our
product perfume, from the quiz nearly thirty people get perfume prizes. Apart from that, we sell
some of our products at a 50% discount.
• Conduct evaluations and surveys every month and provide discounts of 10%s
Every month we always conduct evaluations and surveys about all of our products, evaluate by
sharing a google form link with our followers on Instagram every month. After getting suggestions
and input, we will follow up to the target team. And for all of our followers who have filled in the
survey link, we will give a 10% discount for future purchases.