Page 22 - FASTSIGNS Case Study Book

Franklin & Marshall College
TruNorth Construction CONSTRUCTION
EDUCATION

Branding a University Stadium with Comprehensive Signs and Graphics

The Challenge brushed aluminum wall sign . Custom framed prints of
Franklin & Marshall College, one of the United States’ historic Franklin & Marshall College photographs
first universities established in 1787 in Lancaster, enhanced the décor . Locker rooms featured name
Pennsylvania, constructed a new, multi-purpose stadium plaques, trophy case identification signs, digital
located in the heart of the campus. Turner Construction, half-time clocks and wall graphics.
the firm managing the project, asked FASTSIGNS to help
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design and provide all of the signs and visual graphics for A 60-foot-tall digital scoreboard was installed on the
the stadium . playing field, including a 14-foot by 25-foot LED screen,
digital score display, game clock, sponsor graphics, speaker
The Solution system and illuminated channel letters. Donor recognition
Working alongside Turner Construction and the college was achieved through brushed aluminum plaques, a
staff, FASTSIGNS oversaw the installation of a visual custom pedestal for the Shadek family, garden stake
communications plan. They branded the stadium with plaques and wall-mounted signs.
digital signage as well as site signs, exterior aluminum
letters, and exterior mounted logo graphics. Wayfinding The Result
signage, dimensional letters, ADA signs and wall plaques Working with multiple stakeholders and decision makers,
were placed to identify departments, floors, rooms FASTSIGNS provided comprehensive visual communications,
and offices. giving the Franklin & Marshall College a modern, spirited
environment just in time for the school’s homecoming
Outside, large dimensional numbers and directional celebration.
signs guided spectators. Promoting the football team
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involved banners, wall graphics and pole flags featuring *This project was completed by FASTSIGNS of Grand
players and coaches . Team branding was displayed in the Rapids, MI.
entrance, hallways and VIP suites, with core values on a

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