Page 21 - FASTSIGNS Case Study Book

Austin Peay State University (APSU)
TruNorth Construction CONSTRUCTION
EDUCATION

the university . Large window graphics of the APSU
Governor’s logo were applied to atrium windows . A
series of pole banners and flags are used to display the
new branding and promote the “Be a Gov” campaign .
Window and door graphics identify various buildings and
departments. The school’s transportation vehicles are
wrapped to raise awareness in and around the community .

Interior acrylic signs and wall graphics extend the
branding and create a welcoming environment . Branded
wayfinding signs are used to help students, faculty and
visitors find their way. Imaged glass and etched vinyl with
the Governor’s logo provide privacy and a branded look .

In the athletics facilities, banners promoting school spirit
and recognizing sponsors are displayed . Graphics were
applied to the hanging scoreboard in the basketball
court. In the football stadium, ADA signs and directory
signs help fans get where they need to go . Concession
stands are wrapped with APSU branding incorporated
into the design . Large logo graphics are displayed in
hallways and on doors . Decals of the mascot are
displayed on trash cans . Custom wall and elevator
New Brand Identity Drives College’s graphics identify the club-level suites. Near the stadium,
Growth Strategy a custom “Walk of Fame” displayed with metal plaques
honors athlete alumni .
The Challenge
In 2014, Austin Peay State University (APSU) in Clarksville, The Result
Tennessee revealed a new visual brand identity including The university’s modern branding is communicated
a new logo, mission statement and vision, to help drive in various places throughout the campus, creating a
the college’s growth strategy . The new branding needed cohesive look and promoting school spirit. APSU continues
to be communicated throughout the campus and in the to grow its student enrollment and event attendance and
community . looks to FASTSIGNS as their go-to partner for their sign
®
and graphic needs .
The Solution
Several signs and visual graphics were used to brand *This project was completed by FASTSIGNS of
®
campus facilities and modernize the look and feel of Clarksville, TN.

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