Page 4 - FASTSIGNS Case Study Book

Pogue Construction CONSTRUCTION
Pogue Construction

Construction Organization Rebrands with their Mission in Mind

The Challenge employees and customers. A custom pop-up tent
Pogue Construction rebranded to support their and table cover allows Pogue Construction to share
new organizational vision: Powered By People. To their “Powered by People” message in person . Hard
communicate, promote and live their refined mission, hat decals were created for Pogue Construction
Pogue Construction needed to visually transform employees, with some customized for individual
their signs, graphics and marketing materials. ground-breaking projects.

The Solution The Result
FASTSIGNS worked with Pogue Construction The rebranding and new logo design reinforces
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on a variety of sign and visual graphic projects Pogue Construction’s new vision of “Powered By
over time, gradually extending their message to People .” “With all of the new branded elements,
different brand touch points. Full vehicle wraps they are able to visually communicate their focus
were designed, printed and installed on Pogue on people,” explains FASTSIGNS’ Greg Bass. “Pogue
Construction’s semi-trailer, eight 46-foot office Construction was able to attract and retain team
trailers and two 56-foot office trailers. All job members by focusing on a more family based work
site-related graphics and safety signs were also environment and has experienced record sales
redesigned with the new branding . growth, which they believe contributed to their
being named the #2 best place to work in the
In addition to mobile signage, visitor parking signs Dallas/Fort-Worth area by the Dallas Business
and a wall mural for the employee gym helped Journal .”
visually transform Pogue’s headquarters. Yeti cups
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with the new logo and tagline were given as gifts to *This project was completed by FASTSIGNS of McKinney, TX.
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