Page 6 - FASTSIGNS Case Study Book

Pogue Construction CONSTRUCTION
Schell Brothers

Home Builder Goes Big When Entering New Market
The Challenge Inside their headquarters and design center, Schell
Schell Brothers, a residential home builder based Brothers wanted to convey that they were different
in Delaware, was expanding to Richmond, Virginia . from other home builders in their design, quality
They wanted to differentiate themselves from their and how they conduct business, and to show that
competition and quickly get their name out in the they believed people should be happy where
community, as well as share their corporate culture they live and work. They used their people-centric
of being a people-focused builder. business approach in their signs and graphics, including
inspirational quotes and images of Schell employees
The Solution on wall graphics. Acrylic standoffs, murals and wall
They needed their signage to be clean and modern, to graphics help communicate amenities. Branded
really stand out and for it to direct people around . door graphics, directional signs and elevator
To accomplish this, a “Go Big” philosophy was put graphics guide visitors .
in place . This included using larger signs than other
builders in the area to make sure that everyone saw The Result
them, as well as making sure that traffic flow in and FASTSIGNS created signs and graphics that
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around their build sites was well-controlled and introduced Schell Brothers to the market and
easy to follow for both potential home buyers and helped them make a big impact .
contractors . To extend the reach further, branded
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graphics identify trucks and vehicles as they drive *This project was completed by FASTSIGNS of Richmond,
around the community . VA – Southside.

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