Page 7 - FASTSIGNS Case Study Book

Duval Asphalt CONSTRUCTION

Duval Asphalt Paves the Way to Increased Awareness
with Impactful Branding
The Challenge:
Duval Asphalt wanted a way to refresh their brand
and visibility in their business community with a
coordinated visual message. The possibilities for
branding and wayfinding existed throughout their
company site . However, the “biggest” opportunity
for enhancing visibility was using their two-story
hot-mix manufacturing containers to create a
significant brand statement.

The Solution: Duval Asphalt brand in an industrial setting, allowing
FASTSIGNS leveraged the company’s brand the company to communicate with potential
®
colors to create consistent branding on site, customers moving through its trade area. Large-
including their fleet. Vehicle wraps were installed scale branding, wayfinding and fleet graphics
for brand consistency, from a large dump truck to provide a bold, consistent look for the business .
a standard F250 truck . The team also installed The customer was so delighted with the outcome
large-scale graphics on silos with the help of a that they proudly showcase the newly branded
bucket truck . A specialty, conformable vinyl was manufacturing silos on their Facebook page .
used that could strongly adhere and could easily be
manipulated to the contours of the silos . They also *This project was completed by FASTSIGNS of Jacksonville,
®
created wayfinding cabinets to safely guide people FL - St Johns Bluff.
throughout the industrial site .

The Result
According to a study on the economic value of
signage conducted by the University of Cincinnati,
signage visibility and consciousness play an essential
role in a business’ overall branding and marketing
strategy . With custom signs and graphics,
FASTSIGNS elevated and extended visibility for the

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