Page 57 - FASTSIGNS Case Study Book

Be Relax PERSONAL SERVICES
CONSTRUCTION

Creating a Destination for Relaxation using Visual Solutions in Busy Airports
The Challenge customers with soothing messages such as “Loosen up
Be Relax offers a unique spa boutique for airport travelers before your flight” and “Your journey into well-being starts
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to unwind. The international company expanded their retail now .” Customers also receive subtle brand messaging with
locations to major U.S. airports and wanted FASTSIGNS vinyl lettering at the point of sale.
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to extend their spa concept to retail stores in John F .
Kennedy International and Logan International Airports. To emphasize the store’s “Beauty Bar” display, FASTSIGNS
They needed to create the perfect atmosphere for their used an acrylic double-sided LED backlit sign and created
massage and beauty services for weary travelers seeking white dimensional letters to stand off the translucent blue
a relaxing experience . color .

The Solution Creating an inviting atmosphere, FASTSIGNS added simple
Soothing images and a variety of graphics showcase the yet classic images of a drop of water, a flower and a stack
wellness stores and help create ambiance for the client . of stones to the interior décor. FASTSIGNS also produced
Working with Be Relax’s Manager of Construction and removable and changeable decals for in-store fixtures.
Interior Design and the General Contractor, FASTSIGNS The Result
created comprehensive signage solutions aligned with Be FASTSIGNS provided a turnkey solution at each major
Relax’s corporate brand guidelines, fitting the unique layout airport, adding finishing touches with in-store signage and
of each store and creating a relaxing customer experience.
graphics for Be Relax and has provided off-set printing for
The team designed a set of canvas prints for the first Be print brochures .
Relax location and provided custom wall graphics to engage *This project was completed by FASTSIGNS of Kirkland, WA.
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