Page 58 - FASTSIGNS Case Study Book

Crossway Montehiedra Salon and Spa PERSONAL SERVICES

Chic Signage to Better Communicate Service Offerings
The Challenge they ran out of extensions in the first week. To identify each
Located in a shopping mall with over 100 retail stores, beauty specialist’s station, FASTSIGNS provided custom
Crossway Montehiedra Salon and Spa needed to increase name signs and static cling mirror graphics.
its business visibility and inform customers and those
passing by about their products and services . Crossway Montehiedra Salon and Spa’s new visual
solutions were also used for social media and online
The Solution marketing efforts to maintain a consistent brand image.
FASTSIGNS branded the exterior of the salon using bold
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window graphics and large banners with images of people The Result
to communicate various products, services and pricing . Shoppers find it easy to spot Crossway Montehiedra Salon
Floor graphics were provided to get attention and direct and Spa now that they’ve enhanced the graphics and visual
customers through the salon, as well as stair graphics and solutions. They have completely built awareness for their
wayfinding signs for the salon’s second level. brand and have enhanced the look of the location to make
them stand out! Potential customers can now see what
Banners were used to communicate the salon’s monthly services are being offered as well as monthly specials. This
promotions. For example, during the month of October, transformation also improved the workplace environment
if patrons made a $5 donation to help breast cancer for the salon’s employees .
awareness, they received a pink hair extension . This
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promotion was communicated on a banner stand placed *This project was completed by FASTSIGNS of
outside of the spa’s location and was so successful that Guaynabo, PR.

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