Page 62 - FASTSIGNS Case Study Book

Global Brew Tap House RETAIL/RESTAURANT

Brewing Up Branding for Increased Visibility in a Competitive Market

The Challenge at the entrance to the plaza helped build aware-
Global Brew Tap House was preparing to open their ness and guide traffic to their location. Inside their
new-to-market franchise location in Schaumburg, facility, the Global Brew branding was extended
Illinois and needed signs and graphics that adhered throughout with large wall graphics, fine art prints,
to their brand standards, and had a local flair to help and frosted vinyl on glass . ADA signs were installed,
them stand out in the competitive craft brewing business cards were created and custom clocks
market . were hung .

The Solution The Result
While the more permanent signs and graphics were The signs and graphics put the seventh location of
being designed and built, “Coming Soon” banners the Global Brew Tap House on display in a way that
were placed on the building to create excitement engaged the local community and helped kick off
and engage with the local community . Vehicle operations in a new market, and maintained brand
magnets were placed on the management team’s standards . The vibrant wall graphics and visual
vehicles to let people know a new location was solutions help customers find the restrooms, learn
coming and hiring . more about the history of the company, and experience
the creative atmosphere.
Illuminated channel letters were installed at the
front and rear of the new building to provide visibility * This project was completed by FASTSIGNS of
®
from two major streets . A logo on the pylon sign Schaumburg, IL.

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