Page 65 - FASTSIGNS Case Study Book
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On the Go RETAIL/RESTAURANT
Creating Visual Impact with Newly-Branded Convenience Stores
The Challenge impactful monument sign with prices and
The customer was starting a new brand for a constructed lighted box signs for the store and
chain of gas stations/convenience stores, and this canopy . The logo design and branded colors were
particular location was a reconstruction project. truly incorporated into all items throughout the
They requested a newly-designed logo for the space from the interior counters to the
branding that could translate nationally while branded shirts .
standing out from the crowd .
The Result
The Solution This new gas station, now highly visible from the
The first step was to design a fresh logo that would road, saw rapid success and immediately hit their
pop and be attractive. The FASTSIGNS team also sales expectations. Additional locations will be
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completely transformed the location by recovering converted with the visual solutions and “On the
the station canopies, redecorating the gas pumps Go” branding over time as well.
with the new logo design and adding RTA lettering
to the diesel canopy. The creative team at *This project was completed by FASTSIGNS of
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FASTSIGNS also designed and installed an Spartanburg, SC.
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