Page 60 - FASTSIGNS Case Study Book

CRAFT Donuts + Coffee RETAIL/RESTAURANT
CONSTRUCTION

New Donut and Coffee Shop Brands Vintage Building
The Challenge parking in the back, and a frosted vinyl logo on the
CRAFT Donuts + Coffee, a new business located in front door identifies the location.
historic downtown West Dundee, Illinois, wanted
to create a unique and inviting environment to help Inside, a mural placed on a large wall provides a
them sell scratch-made quality products and fresh visual point of interest for customers, and printed
coffee. They wanted their look to be consistent table tents promote products that patrons may not
with the heritage and character of the area’s older be aware are offered.
buildings . The Result
The Solution By incorporating consistent, visually pleasing
With a simple and easily-recognizable logo already signage and graphics, they not only put together
designed, FASTSIGNS incorporated it into tasteful the look and feel, but they created an enhanced
®
signs and graphics . experience for the customer. Ultimately,
FASTSIGNS helped CRAFT Donuts + Coffee
Dimensional letters spelling out the CRAFT Donuts + identify and promote their new business with visual
Coffee name were placed on the outside of the elements that are consistent with the atmosphere
building, along with an illuminated blade sign using the owners wanted to create .
the shop’s logo . Frosted vinyl borders added to the
®
front windows let people know there is more This project was completed by FASTSIGNS of
Carpentersville, IL.

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