Page 63 - FASTSIGNS Case Study Book

Maggie McFly’s RETAIL/RESTAURANT

Maggie McFly’s Brand Soars with Signs and Graphics
The Challenge which matched the painted logo on the exterior of the
With nine locations, Maggie McFly’s restaurant entered a building to complete the Maggie McFly’s brand feel .
new market . They needed fresh new signage that would
compete with the neighboring restaurants on either side of On the exterior of the building, a 14’ diameter illuminated
their newest location. ring was installed, as well as the two exterior frames that
hold the 48” tall channel letters. This signage is used to
The Solution promote the brand’s taglines of “LOCAL, CRAFT, EATERY &
At Maggie McFly’s other restaurants, they used a translucent BAR .”
copper specified by the architect they worked with. This
product created the color to become pale yellow at night . The Result
When FASTSIGNS was asked to come up with ideas to This location is quickly becoming their flagship restaurant
®
help achieve this look, the team came up with four additional with it’s cohesive brand solution. As a result of their success,
options on how to properly illuminate copper on a channel the client has engaged FASTSIGNS to reface their other
letter at night. They eventually chose a sample the team eight stores using the same visual solutions.
made using cast wrap vinyl on the first surface of clear
®
polycarbonate, with a diffuser on the second surface. *This project was completed by FASTSIGNS of Saratoga
Springs, NY.
FASTSIGNS also added copper ADA signs for the restrooms,
as well as letters for M and W for identification on the
doors . The team produced interior acrylic artwork and
installed them using French cleats, so that no hardware was
visible . Frosted vinyl was also installed on the front door

63