Page 6 - Specialty Practices: January Newsletter
P. 6
2020 Focus
Specialty Practices
AGRIBUSINESS & FOOD CANNABIS
• Execute at least one targeted sales • Apply 3 P’s: Partner, Perpetuate,
campaign in one of the eight regions that Purchase
chose Agribusiness and Food as their • Align training and strategy sessions with
focus regions that express interest and have
• Segment focus: Food, Farm, Forestry market opportunity
• Increased Canadian engagement • Bolster MGA’s (PPIB and CANSURE)
• Promote Cannabis group internally
• Increase air cover as leading Cannabis
ENTERTAINMENT & SPORTS broker
• Focus on US Sports HEALTHCARE
• Improve branding ‘air cover in Nashville
• Acquire front row insurance in Vancouver • Focus on a targeted Senior Care strategy
• Sales: Revenue growth of $9M or 15+%
New to base
FINANCIAL INSTITUTIONS • Improve retention strategies
• Drive Sales campaigns
• Training: Internal and External webinars • Drive Canadian engagement
• Improved M&A integration • Increase cross-sell activities
CONSTRUCTION
REAL ESTATE
• Sales: Revenue growth ~15%
• Sales: Develop a healthy Real Estate • Surety Focus
pipeline • Improved Canadian engagement
• Build property expertise for hard market
• Invest in a dedicated Canadian Practice
Leader HOSPITALITY
• Targeted sales campaigns including at
TRANSPORTATION tradeshows and trade magazines
• Focus on ‘program placements’ for
• Meet overall Growth expectations and restaurants/ hotel franchises [US &
address Perpetuation factors Canada]
• Further lead development, highlight • Greater engagement with cross-sell
Practice Brand, and engage Clients and opportunities
Prospects via proactive collaboration • Product development such as
• Investigate forming a Wholesale Platform Environmental, Group Property, RPG for
within Practice Umbrella
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