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FOREWORD








                        I would like to start by thanking Universiti Utara Malaysia (UUM) for giving
                        me the opportunity to say a few words in this UUM Strategic Plan Phase
                        III (2021-2025) blueprint. I am truly grateful and honoured.


                        Over the past few decades, we have witnessed tremendous development
                        of Malaysia’s higher education system. This is evidenced by significant
                        gains in student enrolment, global recognition by reputable institutions on
                        key areas, such as publications, citations, patents, institutional quality, and
                        many more. These achievements are a testament to drive and innovate
                        the academic community as a whole, and UUM is no exception. After 36
                        years of establishment, I am proud to witness how UUM has emerged
                        from a humble beginning in Sintok to become one of the globally renowned
                        universities  in the areas  of business  and  management.  Certainly, this
                        is not an instantaneous  triumph, but the result of a concerted effort in
                        formulating a well-structured strategic plan and executing it commendably.
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                        Finally, I would like to congratulate UUM for producing this comprehensive
                        Strategic Plan Phase III (2021-2025) blueprint. Indeed, I am pleased to
                        observe how the quintuple helix innovation has been embedded in the
                        blueprint,  which is in tandem  with the Ministry of Higher Education’s
                        aspiration, which is to prepare Malaysian youth to thrive in a complex and
                        ever-changing future. My sincere hope is that this blueprint will equip UUM
                        for the final leg of its journey towards becoming an Eminent Management
                        University.



                        DATUK SERI DR. NORAINI AHMAD
                        Minister of Higher Education
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