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UNIVERSITI UTARA MALAYSIA

CONTENTS

VISION, MISSION AND MOTTO 5

FOREWORD 8 - 12
STEERING COMMITTEE 14
EDITORIAL BOARD 15
ACKNOWLEDGEMENT 16

ACRONYMS 17 - 18
THE UNIVERSITY’S OBJECTIVES 20
PHILOSOPHY 21
UNIVERSITY’S EDUCATIONAL GOALS 22

SHARED VALUE 23
UUM CORPORATE CULTURE 24
UUM MARKET ORIENTATION 25
UUM STRATEGIC PLAN 26
STRATEGIC PLAN PHASE I (2011-2015) 27
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STRATEGIC PLAN PHASE II (2016-2020) 28
STRATEGIC PLAN PHASE III (2021-2025) 29
▪ STRATEGIC GOAL 30
▪ STRATEGIC PLAN AGENDA 31

▪ STRATEGY MAP 32
▪ KEY PERFORMANCE INDICATORS DRIVERS 33
▪ STRATEGIC THRUST AND PRIME OBJECTIVE 34
▪ THE FRAMEWORK 35
▪ KEY PERFORMANCE INDICATORS (KPIs) 36
▪ HOLISTIC VIEW OF STRATEGIC PLANNING 37
▪ THRUST 1 – ACADEMIC EXCELLENCE 39 - 87
▪ THRUST 2 – RESEARCH EXCELLENCE 89 - 136

▪ THRUST 3 – SUSTAINABLE COMMUNITY & INDUSTRIAL ENGAGEMENT 139 - 178
▪ THRUST 4 – FINANCIAL SUSTAINABILITY 181 - 214
▪ THRUST 5 – SERVICE EXCELLENCE 217 - 289
▪ THRUST 6 – HOLISTIC GRADUATES 291 - 331
▪ RISKS AND REPORTING 333 - 338
▪ REFLECTION AND CONCLUDING REMARK 339 - 340

▪ THE WAY FORWARD 341 - 356