Page 15 - Womens Soccer Scene Issue No.5 2022-23

Xero, the global small business platform, has announced two commercial partnerships with
The Football Association to champion women in football, highlighting the importance of
financial viability in creating further opportunities on and off the pitch.
Xero will become the Official Partner of both the England women’s senior team and
England Football. Both partnerships go beyond brand placement, Xero will work with the FA
Grassroots Team, County Football Associations, and the FA Club Consultants to provide
access to a comprehensive range of educational resources for clubs’ financial management.
Xero will also provide a platform for grassroots clubs to find and connect with local
accountants and bookkeepers.
The Xero and FA partnership has been designed to ensure support for girls and women
at both the grassroots and elite, with both organisations championing the importance of both
levels and recognising one cannot thrive without the other.
The announcement follows a series of partnerships from Xero as part of its support for
women’s football more globally. It has also announced a global partnership with FIFA
Women’s Football earlier this year, covering the FIFA Women’s World Cup Australia & New
Zealand 2023. Xero has also partnered with Lewes FC in East Sussex to help the pioneering
club on its mission to drive greater equality in the women’s game.
Baroness Sue Campbell, The FA’s Director of Women’s Football, said: “After a
memorable summer, we are delighted to welcome Xero as a significant partner in the England
Senior Women’s team and as a supporter of England Football. This is an organisation who
shares the FA’s commitment to women’s football at all levels of the game. It’s particularly
pleasing that Xero join us with a desire to make a real difference at grassroots level.
Grassroots clubs are the heartbeat of their communities and it’s important we promote
them as a source of joy, camaraderie, education and health. After a difficult few years the
financial administration support that Xero can provide will help clubs attract and retain more
people to play football. We’re grateful for their passion to positively impact the game on and
off the pitch.”

Tel: (0117) 9694544 Julian Barker
E-Mail: news@womenssoccerscene.co.uk Will Cheshire
Website: Colin Poultney (CollargeImages.co.uk)
www.WomensSoccerScene.co.uk GrifftersWorld Photography
Twitter:
@wssmagnews Winners of the 2006
FA National Media Award
Editors:
Neil Brown Views expressed in articles in this magazine
Mark Brown are those of the subject and not necessarily
those of Women’s Soccer Scene and its staff.
Contributors:
James Prickett (www.jamesprickett.co.uk) Issue no. 844
Patrick Higgins
Front cover photo: Kate Evans of West Bromwich Albion tries to escape the attentions of
Wolverhampton Wanderers’ Tammi George (Andy Griffiths - GrifftersWorld Photography).
news@womenssoccerscene.co.uk