Page 17 - drive a2b nov 2019 web_Neat

unfortunately rarely talked about,”
said Alice. REGISTER FOR
“We all have dads, sons, brothers,
uncles, friends, colleagues in our MOVEMBER
lives and Movember is helping to
improve the quality of their lives.” Guys can register at movember.com and then
start Movember clean-shaven. For the rest of the
The collaboration between CDC month, these selfless and generous men – known
Fleet and Silver Top will involve as Mo Bros – groom, trim and wax their way into
giant MOs applied on 40 vehicles the annals of fine moustachery. Supported by the
and customised postcards that women in their lives – Mo Sistas – Movember Mo Bros raise funds by
the drivers will hand out to all seeking out sponsorship for their Mo-growing efforts.
passengers to increase awareness
and drive fundraising efforts for the Mo Bros effectively become walking, talking billboards for the 30 days
Movember foundation. of November. They raise awareness by prompting private and public
conversations around the often ignored issue of men’s health.
CDC Fleet’s parent company,
ComfortDelGro Australia will be Since its humble beginnings in 2003 in Melbourne, Australia,
participating in Movember on a Movember has grown to become a truly global movement inspiring
national level in 2019 with over more than 4 million Mo Bros and Mo Sistas to participate in official
1,000 vehicles adorning MOs for campaigns in 21 countries.
Movember this year.

DRIVE A2B magazine · November 2019 17