Page 18 - drive a2b nov 2019 web_Neat

TAKING ON THE

RIDEHAIL

INDUSTRY

&

Silver Top Taxis, Australia's 7,000 taxi drivers deliver a quality
second-largest taxi company, service in Melbourne and Sydney
is ramping up its technology but the whole Australian taxi
offering to help win business industry has come under severe
back from Uber and the ridehail pressure from ridehail companies
industry. The 136-year-old family such as Uber, DiDi and Ola.
business has partnered with
leading taxi technology innovator “Our long local history means iCabbi empowers fleets to
iCabbi, to optimise its 3,500-car we have a really loyal customer automate, optimise, grow and
fleet and deliver top-end digital base, but attracting the younger transform their business. Its Taxi
experiences to both drivers and generation is challenging. They 360 platform facilitates end-
passengers. expect full end-to-end digital to-end fleet management with
experiences. We need to match passenger apps, cloud-based
Passengers book via a the tech innovation of ride-hail intelligent dispatch, driver app,
sophisticated app, with all the apps. Partnering with iCabbi gives business solutions, insights, a
features they’ve come to expect us world-class technology and sophisticated API for third-party
such as real-time ETAs, tracking the ability to develop our own integrations and a marketplace
their taxi and rating drivers, while products on their platform," said with over 40 select partners.
also benefiting from a long- Silver Top Chairman Alf Gange. iCabbi powers over 70,000 taxis
standing, quality cab service. around the world. It was founded
Drivers can manage everything “To support our growth plans, in 2009 in Dublin.
from their smart phone and we needed to move onto a
benefit from intelligent dispatch technology platform built on “iCabbi’s impressive track
technology which reduces wait Cloud with Mobile Technology. record in delivering success to
times and dead miles, so they To support the industry we will large fleets in the UK and North
make more money. partner with local fleets across American markets meant that
the country and assist them they were the only choice for us.
Established in 1872 as a hansom in joining the iCabbi family to We’ve been very impressed by the
cab service (a two-wheeled provide national coverage with professional approach taken to
horse-drawn cab accommodating world leading digital products onboard our fleets and are excited
two inside, with the driver seated for all our customers helping us about the innovations they plan to
behind), Silver Top is now in improve services and service deliver over the coming years,” Alf
its fourth generation of family levels." Gange continued.
ownership and management. Its
18 DRIVE A2B magazine · November 2019