Page 24 - drive a2b nov 2019 web_Neat
P. 24

The death




      of cars



      was greatly



      exaggerated






       [Aarian Marshall |  Wired.com]




















                                 The founders of Uber and Lyft, among others,
                                 declared that people would no longer need to own
                                 cars. Instead, car ownership is rising.

                                 Throw your driver’s licence out the window. Better
                                 yet, don’t get one at all.

                                 For nearly a decade, that’s been the message from
                                 buzzy transportation companies.
                                 In 2011, car-sharing company Zipcar touted a
       PHOTO: Lacey V. Murrow Memorial Bridge, Seattle            BY Art Wager/Getty Images  is difficult. The same year, Zimride, founded by the
                                 study claiming millennials believe car ownership


                                 guys who would later cofound Lyft, was touted as
                                 a startup challenging the “old model of individual
                                 ownership.” Former Uber head Travis Kalanick
                                 boasted that his driver’s licence had expired and that
                                 his 1999 BMW M3 convertible—his only car—had a
                                 broken alternator.
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