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Municipal officials joined the chorus.   • BMW-owned ReachNow, a wide-  second kids hit school age,” says
        Last month New York City banned   ranging experiment in ride hailing   Robin Chase, a former Zipcar
        cars from busy 14th Street, in favour   and car rental, folded in the US this   executive who’s now an independent
        of bus-only lanes. San Francisco’s   summer.               consultant. "That’s when not owning
        Municipal Transportation Agency   • The scooter-share folks at Lime   a car, even in a dense American city,
        voted to transform Market Street, its   last month killed their experimental   becomes the biggest pain."
        main downtown artery, into a place   LimePod car-share service in
        for bikes and scooters and buses—  Seattle.                Car sharing, meanwhile, has proved
        and definitely not personal cars.                          to be a difficult place to make money,
        Similarly, some real estate developers   • General Motors wound down its   especially in cities that aren’t dense
        tout apartments without parking   Maven car-sharing service in eight   enough to ensure that riders will
        spaces but with built-in Uber pick-up   of its 17 North American cities this   quickly and easily be able to find their
        spots and leases with monthly ride-  summer.               next ride.
        hail credits.
                                     • Uber and Lyft, now public   “Car sharing is so capital-intensive,”
        Cities and companies say such   companies, are losing gobs of   says Steve Banfield, who stepped
        moves can help take emissions-  money, and the services’ most   down as head of BMW’s ReachNow
        spewing cars off the street, make   popular times are Friday evenings,   initiative earlier this year. “Clearly, it’s a
        it easier to get around by foot or   which seems to indicate less that   tough business.”
        by bike, and unburden riders (if not   people are ditching their personal   To be sure, a new breed of mobility
        the drivers) from the drudgeries   cars than ditching their personal   companies has seen some
        of car maintenance. And Census   cars while drinking. (Still a worthy   success. Research using Car2Go
        data suggests that the number of   goal!)                  data published in 2016 by UC
        households without cars, and those   Researchers suggest a number of   Berkeley researcher Susan Shaheen
        with fewer cars than workers, has   reasons for the gap between hype   suggested members of the car-share
        grown.                       and reality.                  program were able, in some cases, to
            But here’s the funny thing:   It is no mistake, perhaps, that the   avoid buying new cars because of the
          Personal car ownership in the   peak of “no more personal cars”   Car2Go vehicles.
         USA has actually increased in the   occurred in the years following the
         past 10 years, even in the frenzied   recession, when car ownership   Banfield says ReachNow’s experience
         urban places where Uber and car-  still felt for many like a luxury, and   echoed that work: The service saw
           share have become verbs.                                success, particularly among people
                                     profligate spending on gas (petrol)   in their thirties whose household
        According to research from former   felt even more so. Since the recovery,   owned only one car. Americans aren’t
        New York City transportation   the US has seen some of its best   ditching the personal car, but maybe
        official Bruce Schaller, the number   annual car sales numbers. Gas   they’re ditching the second personal
        of vehicles has grown faster than   (petrol) prices, meanwhile, have   car.
        the population in some of the cities   generally fallen, making it cheaper to
        where ride-hail is most popular:   swan about town on four wheels.  Last month, Mr Bruce Schaller, a
        Boston, Los Angeles, New York,   Millennials, the city-loving generation   former New York official, walked
        Philadelphia, and Chicago.                                 down Manhattan’s 14th Street, where
                                     that was supposed to break the   honking horns have been relegated to
        Moreover, some services targeted to   wheel of car ownership, are growing   the background, and buses reportedly
        the aspirationally or actually car-free   up, and recent research has   have to pause at stops to avoid
        have hit the skids.          suggested that their recession-related   getting ahead of schedule—that’s
                                     decisions to delay starting families   how quickly traffic is moving without
        • Car2Go, the car-sharing company   may have contributed more to their   personal cars.
         now jointly owned by Daimler   lower rates of car ownership than an
         and BMW, said last month that it   aversion to the personal automobile.   “This change on 14th Street made
         would pull out of half of the North                       it more of a hassle to get here by
         American cities and only remain   “We can’t tell if millennials aren’t   Uber than by bus,” he said. “That’s
         in New York, Montreal, Seattle,   owning cars until they start having   what we want to see.”
         Vancouver, and Washington.)   children, and especially until their
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