Page 43 - TCDB combined Book

Chapter 1 MARKETING 19

Company Brochure:

Brochure, Market Categories:

The standard categories for design-build, include, but are not limited to the following.

� Commercial

� Industrial

� Recreational

� Institutional

� Residential

� Specialty

Brochure Content:

Brochure content can vary greatly, but the traditional approach, as noted below, is the most
common and widely accepted format. This particular format will allow for easy customization to
suit any general or specific market category you may decide to pursue.

� Cover

� Introduction pages
- Company history/formation and principles
- In-house and associate staff
- Aims, goals, objectives, specialties

� Completed projects photos, descriptions, testimonials

? Specialty pages, affiliations, special skills and/or fields