Page 48 - The UnCaptive Agent
P. 48
A GUT CHECK FOR FOUNDERS 21
way many businesspeople got their start. Or, have you
been planning to create your business for a long time,
and saving your money against that day? Can you work
another part- or full-time job while getting started
(one of the founders of one of our largest agencies did
just that)?
There are many ways to create a plan for staying
alive. But you really need to have that plan well in
mind before you start. Finally, do you have the mental
toughness—and the guts, frankly—to stick it out long
enough to succeed? No one has become successful as
a businessperson without having to go through tough
times. Often, failure comes just before success would
have arrived, but the founder just didn’t have the guts
to stick it out long enough to make it. Do you?
