Page 50 - The UnCaptive Agent
P. 50
CHAPTER FOUR
WHAT KIND OF AGENCY DO YOU
WANT TO START?
Like much of what we found in our research, the
key elements of greatness are deceptively simple and
straightforward. The good to great leaders were able to
strip away so much noise and clutter and just focus on
the few things that would make the greatest impact.
—Jim Collins, Good to Great
The first question to ask yourself is whether you will
build a personal lines focused agency, a commercial lines
focused agency, or a blend of both. Certainly, your per-
sonal experience will dictate the answer to this question,
at least initially. It’s obviously unrealistic to think about
beginning your agency as a commercial lines business
if you have never written commercial insurance before.
