Page 6 - Ciaran Kinsella
P. 6
Product Re-Positioning
Out of Box Experience
Expectations 1 2
- Fully assembled
- Products to be laid out clearly
- Charging cable
- Instructions / Manual BLACK+
- Handle to move
- LED Light to work DECKER
- Charged for use R 10 5
Controversial Change in Brand Identity - 2014
9
Reality
- All expectations were met
- Lightweight 10
- Handle feature is right-handed only No. Description Qty. Material Cost
- No display of rotation direction 1 Black Shell 2 PP-GF 30 €0.46
- Instructions are overcomplicated
- Manuals are badly creased 2 Orange Shell 2 PP-GF 30 €0.46
- Feels cheap / gimmicky
- Handle is flimsy 3 Lithium-Ion Battery 1 Li, Co, Mn, C €0.69
4 Motor 1 Steel, Cu, Nylon €0.69 4
6 11
5 Screws 11 Nylon €0.10 8
6 PCB 2 Cu, Resin, Glass €0.46 3
Other Observations 7 Springs 2 Hardened Steel €0.05
8 LED 1 InGaN €0.10
- Quality of the box is cheap
- Charger is unique to the product 9 Chuck 1 PP-GF 30, TPE €2.65
- Graphics are overwhelming
- Packaging inside is cheap 10 Trigger 1 Nylon €0.20 Total incl. VAT
11 Miscellaneous ~15 Nylon, CR-39, Al, Steel ~€2 €7.65
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