Page 7 - Ciaran Kinsella

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Tear-Down and Brand Analysis K

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BLACK+
DECKER 5
R 10

Controversial Change in Brand Identity - 2014
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No. Description Qty. Material Cost
1 Black Shell 2 PP-GF 30 €0.46

2 Orange Shell 2 PP-GF 30 €0.46
3 Lithium-Ion Battery 1 Li, Co, Mn, C €0.69

4 Motor 1 Steel, Cu, Nylon €0.69 4
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5 Screws 11 Nylon €0.10 8
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6 PCB 2 Cu, Resin, Glass €0.46 3

7 Springs 2 Hardened Steel €0.05 Tear-Down Analysis
8 LED 1 InGaN €0.10

9 Chuck 1 PP-GF 30, TPE €2.65
10 Trigger 1 Nylon €0.20 Total incl. VAT

11 Miscellaneous ~15 Nylon, CR-39, Al, Steel ~€2 €7.65
#A1A0A3 #FFFFFF #F15F24 #000000
Bill of Materials

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