Page 8 - Ciaran Kinsella
P. 8

Product Re-Positioning


          Competitor Analysis





                                             Black & Decker 4V MAX             DeWalt 8V MAX           Milwaukee 2401-20 M12 1/4”        Titan TTS870DRS 3.6V
                                              Cordless Screwdriver           Cordless Screwdriver        Hex Cordless Screwdriver         Cordless Screwdriver




                      Image





                      Torque                         3.4 Nm                          4 Nm                         3.4 Nm                         3.4 Nm





                   Battery Life                 Up to 18 months                    2+ years                       2+ years                  Up to 18 months





                      Rating





                      Speed                         180 RPM                       0-430 RPM                     0-500 RPM                       180 RPM






                     Weight                           1.1 lbs                       1.5 lbs                        1.4 lbs                       1.0 lbs





                       Price                           €25                            €75                           €90                            €25
























                                                                                                                                                                                          Initial Research                                                                                    User Profile 1


                                                                                                                                                                                                                                                                                              -  70 years old
                                                                                                                                                                                                                                                                                              -  Lives alone
                                                                                                                                                                                           With the use of ChatGPT and other online                                                           -  Always keeping busy
                                                                                                                                                                                           sources, establising the reasons that cause                                                        -  Highly extroverted
                                                                                                                                                                                           social isolation, the symptoms of soical isolation                                                 -  Very adaptable
                                                                                                                                                                                           and mitigating its negative effects were                                                           -  Exercises three times a week
                                                                                                                                                                                           essential in guiding the design process. This                                                      -  Good relationships
                                                                                                                                                                                           also allowed for sensitivity to the topic when
                                                                                                                                                                                           discussing it with my chosen subject.
                                                                                                                                                                                                                                                                                              A great example of overcoming social isolation




                                                                                                                                                                                                                                                                                                      User Profile 2


                                                                                                                                                                                             A 2020 AARP survey found that
                                                                                                                                                                                                                                                                                                      -  74 years old
                                                                                                                                                                                             71% of adults aged 50 and older                                                                          -  Lives alone

                                                                                                                                                                                             reported using the internet                                                                              -  Lacks motivation
                                                                                                                                                                                                                                                                                                      -  Feeling lonely, lost and sad
                                                                                                                                                                                             regularly, and a significant
                                                                                                                                                                                                                                                                                                      -  Imposter feelings
                                                                                                                                                                                             percentage expressed that they
                                                                                                                                                                                             felt confident in using devices                                                                          Would love, and is very motivated to get

                                                                                                                                                                                             like tablets, smartphones, and                                                                           back to a healthy social life to improve his
                                                                                                                                                                                                                                                                                                      health and wellbeing, but doent know
                                                                                                                                                                                             computers without assistance.
                                                                                                                                                                                                                                                                                                      where to start
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