Page 8 - Ciaran Kinsella

Product Re-Positioning

Competitor Analysis

Black & Decker 4V MAX DeWalt 8V MAX Milwaukee 2401-20 M12 1/4” Titan TTS870DRS 3.6V
Cordless Screwdriver Cordless Screwdriver Hex Cordless Screwdriver Cordless Screwdriver

Image

Torque 3.4 Nm 4 Nm 3.4 Nm 3.4 Nm

Battery Life Up to 18 months 2+ years 2+ years Up to 18 months

Rating

Speed 180 RPM 0-430 RPM 0-500 RPM 180 RPM

Weight 1.1 lbs 1.5 lbs 1.4 lbs 1.0 lbs

Price €25 €75 €90 €25

Initial Research User Profile 1

- 70 years old
- Lives alone
With the use of ChatGPT and other online - Always keeping busy
sources, establising the reasons that cause - Highly extroverted
social isolation, the symptoms of soical isolation - Very adaptable
and mitigating its negative effects were - Exercises three times a week
essential in guiding the design process. This - Good relationships
also allowed for sensitivity to the topic when
discussing it with my chosen subject.
A great example of overcoming social isolation

User Profile 2

A 2020 AARP survey found that
- 74 years old
71% of adults aged 50 and older - Lives alone

reported using the internet - Lacks motivation
- Feeling lonely, lost and sad
regularly, and a significant
- Imposter feelings
percentage expressed that they
felt confident in using devices Would love, and is very motivated to get

like tablets, smartphones, and back to a healthy social life to improve his
health and wellbeing, but doent know
computers without assistance.
where to start