Page 3 - Orlaith Byrne MDP 2024
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Design Brief




                   Design Icon x Product Company






                                                                                                                         Task:



                                                                                                                         To create a next-generation grooming product that pays tribute to an

                                                                                                                         existing product, a brand, and an iconic designer by seamlessly
                                                                                                                         integrating them all into one product.



                                                                                                                         Objectives:



                                                                                                                         The primary objective of this project centers around investigating form
                                                                                                                         and effectively communicating meaning through elements such as
                                                                                                                         shape, size, proportion, texture, colour, choice of materials, and the

                                                                                                                         manufacturing process.


                                                                                                                         Chosen Product:



                                                                                                                         Panasonic ER GB80 Men’s Body Trimmer


                                                                                                                         - 3 in 1 grooming for hair, beard and body

                                                                                                                         - 45° nano-polished blades for precision grooming

                                                                                                                         - 39 length settings with adjustable dial and 3 comb attachments

                                                                                                                         - Handy detail trimmer for precise lines on small areas eg; moustache

                                                                                                                         - Reliable motor lasts 50 minutes on a single charge

                                                                                                                         - Washable for easy maintenance



                                                                                                                         Form Generation Statement:


                                                                                                                         A stunning collaboration between visionary industrial designer Karim
                                                                                                                         Rashid and the cutting-edge technology of Panasonic. Sleek curves,

                                                                                                                         vibrant colours and ergonomic precision, a combination of Rashid’s
                                                                                                                         signature aesthetic and Panasonic’s high performance quality. A perfect

                                                                                                                         fusion of style and functionality.


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