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Design Icon Bio




                   Karim Rashid - Egyptian Industrial Designer





















                                                           “Design is the betterment of our lives
                                                           poetically, aesthetically, experimentally,

                                                           sensorially and emotionally.”











                        Karim Rashid is a great supporter of democratic design
                        and in his philosophy he states that any object that a

                        person comes in contact with everyday should, make
                        their life easier.



                        He is known as the ‘Prince of Polymor’ as he favours the use

                        of this material in his designs for its versatility when it comes
                        to colouring and printing. His designs are always vibrant and

                        contain an array of vivid colours, especially pink.



                        “Why are we here on earth? To create, It’s in our nature.”




                         Font:                                                 Style:

                         Neue Haas Grotesk Pro 75 Bold                         - Bold combinations
                                                                               - Pop or pastel tones
                         Neue Haas Grotesk Pro 65 Medium
                                                                               - Round & fluid shapes
                         Neue Haas Grotesk Pro 55 Roman                        - Eclectic & optimistic



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